Data-driven attribution is set to become the default attribution model in Google ads
In this video, I have explained how DDA is set to become the default attribution model. Google ads will remove all minimum data requirements to use DDA.
Data-driven attribution supports Search, Shopping, Display, YouTube ads, in-app and offline conversions.
Google will roll out data-driven attribution as the default model for all new conversion actions starting in October and plan to have it in all Google Ads accounts by early next year.
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