How to create Custom Parameters in Google ads | Explained with examples in Google ads account
In this video, I have explained how to use custom parameters in tracking templates in Google ads. Custom Parameters are flexible ways to get customised data.
One can create up to 8 custom parameters at any level of your account except for the account level.
Custom parameters consist of two parts:
Name: Up to 16 alphanumeric characters
Value: Up to 250 characters; can contain any characters (including | ; _ / ^ ( !), as well as ValueTrack parameters
0:00 Intro
0:40 Custom Parameters Explained
2:35 Explained in Google ads
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