How does digital marketing work?
It is no different than offline marketing. The user behavior is the same. For example, if we take an example of a cloth shop. Then if someone wants to buy a T-shirt. He will go to the shop and he will buy the T-shirt. So the same thing happens in online marketing as well.
You just replicate the process online.
In Online Marketing, you have your website as your shop. People come and they will buy from you.
Social media, google, and email marketing are the ways to communicate with your customer.
But the digital marketing is more effective than offline marketing. Because you can personalize the message to a specific audience. And a lot of tracking can be done in digital marketing.
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