Welcome back to the series of workshops, events, and happenings all about the knowledge, self-education, eLearning, or information industry.
This is workshop #3 and it's entitled "Market Testing".
Market testing is an important component of marketing and the base for innovation.
🚀 Here's what we cover:
Why Market Testing?
Innovation through "7 IDEALS"
A New Client - A New Market - A New Challenge
Vision - Goals - Strategy - Action Plan
A New Information Product
Ongoing Updates/Reporting
secret section
We discuss various models and frameworks of the "7 IDEALS" methodology:
Market Parallax (consumer behaviour research and analysis - target audience, market segmentation, targeting, market positioning, and testing
X-Mark (industry and competition research)
7ID BMCF (custom business models)
Marketing Mix (the marketing choices to satisfy the needs of the target market)
7ID Multi-Test Protocol (testing wildcard)
There's a hidden bonus for attendees.
#knowledgebroker #knowledgeeconomy #infoproducts #knowledgeindustry #infobusiness
Knowledge Economy Theory hub:
https://webmarketsupport.com/7IDIntINN/
Knowledge Economy Problems & Exercises - Workshops & Events
https://webmarketsupport.com/7IDIntIN...