Ron Hart on High-Stakes Consumer Monetization, Real-Time Marketing & BigQuery Moves | Tech At Night
Join Cloud Engineer Demecos Chambers as he sits down with Data Science Engineer Ron Hart to dissect the engine behind high-stakes consumer data monetization. From collecting user insights to targeting audiences with precision campaigns for brands like Amazon and Best Buy, Ron explains the mechanics of email, SMS, and affiliate marketing at scale. Discover how Ron’s team collects, enriches, and monetizes data through real-time outreach, harnessing the power of Google BigQuery after migrating from AWS. If you want to know how today’s data science impacts consumer behavior and big business, this episode breaks it down.
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