Blind to the New: Why Disruption Looks Like a Toy
Why do the world’s smartest companies fail even when they do everything "right"?
In this video, we look at a pattern that led to Kodak’s bankruptcy.
We dive into the framework of Clayton Christensen’s "Disruptive Innovation" and the "Jobs to Be Done" theory to answer the ultimate question: Was Kodak’s downfall a lack of technology, or a lack of imagination? The next big thing is likely sitting in someone’s garage right now, being laughed at.
Timestamps:
0:00 - The thing that isn’t a threat
0:45 - The archer and the gun
1:52 - Kodak: Doing everything "right"
2:46 - The 1975 boardroom mistake
3:30 - Memories vs. film (Jobs to be Done)
6:15 - The pattern repeats: Why the iPhone was a "laughable" camera
7:24 - The lesson: How to spot the next "toy"
In this video:
Sustaining vs. Disruptive Innovation: Why better bows couldn't stop the gun.
The Kodak Irony: They invented the technology that killed them.
The Job to be Done: Why customers don't actually want "better film."
The Pattern: From digital cameras to the smartphone disruption.
Reading List:
"The Innovator’s Dilemma" by Clayton Christensen
"Competing Against Luck" by Clayton Christensen
Sounds:
Shot Gun - 12 Gauge- Fire Four Shots Quickly by mrrap4food -- https://freesound.org/s/619041/ -- License: Creative Commons 0
Arrow strike.mp3 by plantmonkey -- https://freesound.org/s/410751/ -- License: Creative Commons 0
Camera beep & flash.mp3 by Caitlin_100 -- https://freesound.org/s/365615/ -- License: Creative Commons 0