How Zip uses Snowflake & Census to unify audience segmentation
Learn more about how Zip uses Census:
https://www.getcensus.com/customer-st...
Zip is a global ‘Buy Now, Pay Later’ company that helps millions of consumers access fair, flexible and transparent payment options. Zip integrates with thousands of merchant partners including Amazon, Best Buy, eBay, and Uber to deliver a better way for customers to pay.
Zip recently modernized their data stack with best-of-breed components, selecting Census, Snowflake, Fivetran, dbt, and Snowplow. Census Audience Hub empowers Zip’s Growth Marketing team to segment audiences with all their data in Snowflake, and deliver unified experiences through Braze and in-app messaging.