Insider and Census Present: Reversing bad customer experiences with real-time data
How do you retain a customer that just found spiders in their mascara?!
Based on research by Uber, brands can reverse bad customer experiences by sending an apology message and a small gift, like a $5 coupon.
With Census + Insider, it’s easy to set up data-driven campaigns to retain customers and boost LTV.
Here’s how to set it up in just 5 minutes:
1. Connect Zendesk ticket events to Census, via webhooks
2. Set up a real-time Live Sync from Census to Insider. Specify important data like ticket number & customer email that will be instantly routed to Insider
3. In Insider, use the drag and drop email editor to build an apology message
4. Include dynamic content like the Zendesk ticket number that came from Census
This entire flow takes just a few seconds, and it makes your customer strategy faster and more data-driven than ever.