077: How To Use SEO For Bands, Creators & The Music Industry w/Wes Walls
The story of how today’s guest ended up on the show starts all the way back on July 18th, 2016 when I received this email:
I didn’t end up speaking on the SXSW panel (but I did help connect him with Mike King who did participate in the panel)
Then June 20th of this year, I received an email reply from that thread almost a year ago:
(That’s how you personalize a ‘pitch’ email by the way – it doesn’t even sound like a pitch.)
As you should know by now I am VERY hesitant to accept ‘pitches’…
But – I looked at Bandzoogle’s SEMrush stats – their organic growth has skyrocketed this year.
I looked at their website – it looked beautiful
Extra points for the music tie in too
I today’s episode – I wanted to find out how Bandzoogle is growing – and we’re also going to chat about SEO for musicians (with lessons for all artists, creatives and entrepreneurs)
Enjoy!
Sponsors
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• BuzzSumo’s Most Shared Headlines Study (http://buzzsumo.com/blog/most-shared-...)
• How BuzzSumo Went Viral (http://buzzsumo.com/blog/went-viral-l...)
Show Agenda & Timestamps
• Wes’ Marketing & SEO Background [3:06]
• Music Background [4:46]
• Why do Musicians make good marketers? [5:09]
• Work at L AND R [6:39]
• Bandzoogle synopsis [11:37]
• Is it easier or harder for musicians to market themselves in this digital world? [13:46]
• Types of Tools for Musicians [14:28]
• How can musicians cut through the noise? [16:45]
• Tips for helping musicians and creatives that are resistant to SEO to cross over [23:19]
• How is the fan journey different for a band or musician versus a commerce store [26:19]
• How are fans using google to interact with Bands and Musicians they like? [27:43]
• How can musicians improve how their brand appears in search results [28:44]
• How can bands/musicians optimize for longtail keywords around their band name [32:41]
• YouTube, Discovery and SEO [35:33]
• Band Bios [37:07]
• Schema [42:31]
• Bandzoogle’s Growth [47:19]
• Bandzoogle’s customer journey [47:32]
• Bandzoogle’s Blog Posts creation process [50:38]
• Content Promotion [58:52]
• Retargeting Ads – Facebook & Instagram [1:00:01]
• Wes’ E-Book [1:03:14]
• SoundCloud issues [1:07:56]
• Audio Platforms [1:10:12]
• South by Southwest Panel [1:12:26]
• Wes as a Canadian how to market to the Canadian audience? [1:15:13]
• Where to Find Wes online [1:16:38]
Related Episodes You Might Like
• The NEW Technical SEO w/Mike King (http://www.evolvingseo.com/2017/03/06...) (we chat about music/marketing towards the end)
• Uncharted: Vloggings Marketing Opportunity (http://www.evolvingseo.com/2016/12/21...) (lots of creative talk!)
Guest Links
• Bandzoogle (https://bandzoogle.com/)
• Wes on Twitter ( / weswalls )
• Wes on LinkedIn ( / weswalls )
• Wes on SoundCloud ( / wes-walls )
• Wes’ Web Site (https://www.weswalls.com/)
• LandR Audio (https://www.landr.com/en)
Tools Mentioned
• SEMrush (https://www.evolvingseo.com/semrushtrial) (15 Day FREE trial with that link)
•
Articles & Online Resources
• SEO for Musicians (https://bandzoogle.com/blog/free-eboo...) (Free eBook)
• Music SEO (https://moz.com/blog/music-seo-2015) (my Moz post)
• 1000 True Fans by Kevin Kelly (http://kk.org/thetechnium/1000-true-f...)
• 5 Elements To a Solid Band Bio (https://bandzoogle.com/blog/5-key-ele...)
• Basecamp (https://basecamp.com/)
• Facebook Lookalike Audiences ( / 164749007013531 )
People & Companies
• Mike King ( / ipullrank )
• SXSW (https://www.sxsw.com/)
• MySpace (https://myspace.com/)
• SoundCloud (https://soundcloud.com)
• Noise Trade (http://noisetrade.com/)
• Derek Sivers (https://sivers.org/)
The post 077: How To Use SEO For Bands, Creators & The Music Industry w/Wes Walls (https://www.evolvingseo.com/2017/07/3...) appeared first on Evolving SEO (https://www.evolvingseo.com) .