Amazon DSP Ads Budget: From $35k to $2k Monthly Spend Requirements
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In this video, I break down Amazon DSP advertising and how much budget you actually need to get started. Amazon DSP was previously hidden behind high spending requirements of around $35,000, but now you can access it through agencies with much smaller budgets. I share how I've personally managed Amazon DSP campaigns for as little as $2,000-$5,000 per month and achieved impressive results.
Amazon DSP isn't just for brand awareness campaigns. I've seen return on ad spend numbers of 8x and 11x, not just on remarketing but across general campaigns focused on profitability. The platform is evolving rapidly and now includes keyword targeting alongside traditional audience targeting, making it look more like a mix of Google Display Network and Amazon sponsored ads.
The key advantage of Amazon DSP over sponsored display ads is the advanced audience controls. You can exclude previous buyers, target competitor audiences, and create sophisticated targeting combinations. Through Amazon Marketing Cloud data, I've observed that brands running Amazon DSP ads on top of sponsored ads increase their purchase rates by 2x, 3x, or even 4x depending on the category.
This integration between Amazon DSP and sponsored ads signals major changes coming mid-next year. DSP will become essential for serious Amazon advertisers who want to maximize their advertising performance and stay competitive.
Contents:
00:00 Amazon DSP Budget Requirements
00:52 Amazon DSP Access Through Agencies
01:16 Real Campaign Performance Results
01:47 New Keyword Targeting Features
02:22 Advanced Audience Controls
03:17 Amazon Marketing Cloud Purchase Rate Data
03:34 Future DSP Integration Plans
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