Every Lego Set since 2020 (except gift with ourchases) has a QR code on the front of the manual, or book one of multiple manuals.
you can scan this code for 20 VIP points, even if you purchased at a Lego Store or Lego.com. What is even better is you can claim these points on manuals from sets purchased elsewhere on sale.
Sure 20 points isn't a huge win, it is about $0.15, but add this with other purchases and you are getting $5-10 discounts just for buying something you already planned to use.
we picked up almost 300 points I'm bonus points just scanning in the Christmas gifts this year.