"Quite regularly, people come up to me and they say 'I've got a really valuable idea,' and my reaction typically shocks people. I say, 'There's no such thing as a valuable idea.' ... An idea goes through a certain number of cycles in order to become something of value."
Our co-founder Daniel Priestley shares the different cycles that your idea needs to go through to become a remarkable product and business.
Want to learn how to turn your ideas into a product ecosystem? Join us for our London Brand Accelerator on the 7 Oct, where Daniel and our Product mentor Nic Rixon will share tips on how you can productise: http://bit.ly/2b7Zw5M