Soft vs. Hard Paywall Benefits for Digital Magazine Content Strategy
Hard paywalls vs. soft paywalls: which is right for you? Paywalls have multiple roles in building your magazine business. Strictly ad-based publishers who ignore paywalls are probably doing it wrong.
The SEO and prospective subscriber engagement benefits of a soft paywall versus a hard paywall should be considered. We discuss them both here in some detail to help publishers make the best decision.