Creativity in the Workplace Part 7: The Two Types of Meaning
As human beings, we all have a unique desire to experience our lives as significant. Creativity as a company value brings a profound sense of fulfillment and meaning to the lives of the people who work there.
Through the nourishment of creative insights, the gratification of bringing those insights into the world, the ecstatic joy of dropping in the experience of creative flow, and the excitement we feel when we are wowed by the creations of others, the creative process quite naturally brings fulfillment and meaning to our lives.
According to the Forrester survey, of all the companies ranked highly for fostering creativity, 69% have received awards and recognition for being a "best place to work."