Radical Transparency Ep 20 - The Case for Off-Platform Salesforce ETL Solutions
As you may have heard, Salesforce is considering Informatica as a potential acquisition target to bolster its ETL capabilities. This strategic move aligns with a commitment to continuously enhance customers' Salesforce functionality and enriched data aggregation capabilities. But it also exposes limitations in the platform for use cases focused on needing access to the data model (scheme, data, and metadata) for usefulness beyond native connectors; which provide only viewership rights.