Unity Macroverse Free Knowledge Sharing Video : Understanding Target Markets, Question 3
In an earlier video, we laid out 8 questions every budding startup entrepreneur should ask (and answer) in determining and understanding the intended target market(s) for the products and / or services offered. In this video, we share briefly how we at the Unity Macroverse answered the third question, of "how much are customers willing to pay?".
In our last video in this series (Question 2), we determined that to know what customers really wanted - the best course of action was to simply engage (and ask) - and as a result of taking this approach, we've managed to gather input on suitable price points for different products, aimed at different segments within the overall market we were targeting.
With this in mind, we've created, experimented, and adjusted our offerings accordingly... resulting in a wide range of different offerings aimed at different market segments, priced differently. After all, our objective was to inculcate the joy of reading and storytelling... why limit it right? :)
Visit us at : https://unitymacroverse.com/ to know more.
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