Uppercut Deluxe Introduces Style Requires Substance - All New Wash Range
For more information on the Uppercut Deluxe Wash Range visit https://www.uppercutdeluxe.com/produc...
Proudly introducing 'Style Requires Substance' The Uppercut Deluxe 2017 Wash Range video.
Two months after the launch of our Everyday Shampoo, Everyday Conditioner and Degreaser we are stoked to share with you the supporting lifestyle video.
In the words of the brand’s ‘spiritual founder’ Willy ‘Uppercut O’Shea’ “A hard beginning maketh a good ending.”
It is the truth behind one of Uppercut Deluxe’s most familiar and longest-standing statements which started the thinking for the 2017 Wash Range video. Applied literally to the act of washing your hair, the statement might imply that washing your hair is hard… its not, we know that, but it did get us thinking…
The truth is that everything worth doing requires attention to detail, commitment to purpose, and all parts of a process play a role in determining the end result. This is definitely true of the fact that well washed and conditioned hair is more easily styled and will give you a better end result when styling you hair. In a nutshell ‘Style Requires Substance’ which also seemed like a fitting name for the video.
We knew we had an awesome range of products, what was less clear was how the hell we could feature them in a lifestyle video. Visuals of a lathered-up man in the shower really didn’t sit well with us, so we embraced Willy O’Shea’s foresight and focussed on the concept of ‘process’.
Our video was shot with the legendary crew at Tradition Tattoo in Brisbane Australia, and follows a day in the life of resident Tattoo Artist Scott Shannon. We see Scott setting up his tools and inks and sketches as he does every day in his work routine. Methodically, intentional and seemingly without effort. We cut back to his home environment, and his grooming routine of which shampoo and conditioner are a vital piece of the puzzle.
Hair Cut and Styled by Todd Page
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Music "Captain Bruce" by Los Laws
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