LIVE Amazon PPC Campaign Audit [PPC Den Podcast Ep 60]
Welcome to the battle of the decade, the most anticipated battle in the history of Amazon PPC.
Here we separate the badgers from the wannabes.
Today we will audit a real campaign so thoroughly that every listener and viewer will feel it in their very soul.
Critiquing campaign structure, analyzing account performance, identifying the biggest opportunities for missed sales, and, of course, finding all the wasted spend-- we will not leave any stone unturned.
We will not leave any meat on the bone because we are badgers, and we are the world’s most fearless animal (according to the 2002 edition of the Guinness Book of World Records).
We are Ad Badger, the world’s most fearless Amazon PPC software start-up, and we believe that together, with you, we will fight!-- Not from tyranny, oppression, persecution, or even annihilation.
We will fight for our right to success, to healthy Amazon campaigns.
Who’s with us? Let’s go!
Episode Highlights
00:00 Live Audit Account - Intro
4:16 Account Audit
06:26 Pro tip: Best campaign naming structure
08:20 Pro tip: Order highest to lowest spend
25:40 Auto Targeting Options
32:04 Search Terms Tabs
43:39 Placement setting data
48:11 Audit recap
51:31 Final thoughts
Links & Resources
Want us to audit your campaigns? Get your personalized game plan here: https://www.adbadger.com/campaign-aud...
Ep 31 The Complete Guide to Self- Auditing your Amazon Campaigns • The Complete Guide to Self-Auditing Your A...
Ep 57 - The 7 Bad PPC Habits to Kick in 2020 (and the 3 Good Ones to Start) • 7 Bad PPC Habits to Kick in 2020 (and 3 Go...
Ep 51 - The 6 Layers of Campaign Structure Complexity • Amazon PPC Campaign Structure: 6 Layers of...
Ep 22 - Should You Bid on Branded Keywords?
https://www.adbadger.com/blog/ppc-den...
If you enjoy supplementing your video habit with long reads, well, hot diggity dog, you’re in luck! We cover this topic on our blog as well: https://www.adbadger.com/blog/the-5-s...
Please also read: https://www.adbadger.com/blog/
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Video edited by Pedro Moreno