Going headless on Shopify | ButcherBox’s principal engineer takes you inside their migration
Shopify is creating the best possible platform for developers. We do this by constantly releasing new features that make it easier and more fun to build anything you can imagine on Shopify.
But what’s it really like to build on Shopify? To give you an idea, we interviewed David House, Principal Engineer at ButcherBox, one of the leading direct-to-consumer meat brands, about his migration to Shopify using Hydrogen and Oxygen.
Watch this convo to learn how ButcherBox:
• Used a phased approach to migrate to Shopify with a headless solution
• Seamlessly integrated the custom subscription app they built for their previous platform (while preserving their existing member frontend)
• Increased simplicity and conversion rates by switching to Shopify — even though their UX remained the exact same for their customers
Bonus: David shares his recommendations for other developers planning a similar migration.
Chapters:
0:00 Intro
2:44 Incremental Approach to Shopify Adoption
3:32 Perception of Shopify and Initial Platform Transition
9:12 ButcherBox Checkout
13:20 ButcherBox’s Approach to Subscriptions
16:08 Merchandising the Cart Through Subscriptions
19:13 The Value of Building on Hydrogen
26:58 The Shopify Impact on ButcherBox
32:17 The Developer Appeal of Shopify
34:08 Lessons Learned While Prototyping
38:04 Integrating Custom Software with Shopify
41:02 Focusing on what’s important