The Story of Heineken, the Dutch Beer Maker Since the Reign of Heungseon Daewongun / Consumer Money
There's a beer company that says, "We sell pleasure, not alcohol." That company is Heineken. It began brewing beer during the reign of Heungseon Daewongun, and now boasts the world's most valuable brand. We'll introduce the story of Heineken, renowned for its groundbreaking advertising, its marketing bible, and its trustworthy quality.
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※ Warning: Excessive drinking can cause stroke, memory loss, and dementia. Drinking during pregnancy increases the risk of birth defects.