How do you measure your SMS marketing success? In this episode, Bobby Angilella reveals key ways to help determine if your mobile marketing strategy is effective. From tracking your list growth to evaluating your redemption rate & churn rate, make sure to add these to your check list!
Measuring list growth (0:15)
Measuring redemption rate (0:32)
Measuring churn rate (1:08)
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SlickText is the leading text messaging platform. Since 2012, SlickText has turned text messaging into a major competitive advantage for companies. Today, over 10,000 customers across North America, including ESPN, American Cancer Society and FedEx, use SlickText’s award-winning software to drive relationships, leverage data, and get results. SlickText has been named a 2021 High Performer by G2 Crowd and is a former Technology Innovator of the Year. The company has dual headquarters in Jamestown, NY and Nashville, TN. To learn more about SlickText, visit slicktext.com.