Sum Effect | Feel Proud Walk Tall. A Photographer’s Journey – Branded Film
Feel Proud Walk Tall – A Photographer’s Journey takes you inside the life and work of Australian commercial photographer and filmmaker, Matt Reed.
From farm boy to music shop owner to image maker, this branded film explores Matt’s unique perspective on creativity, resilience, and passion—unpacking the challenges and triumphs of a freelance creative career over the past 15 years.
A story of dedication, craft, and the pursuit of visual storytelling.
41.39 MINUTES | ENGLISH | 16x9 | STEREO | COMPLETED JULY 2023
Accessibility Description:
The video features Matt Reed, an Australian commercial photographer and filmmaker, sharing his journey through personal reflections, behind-the-scenes footage, and cinematic visuals. The film transitions between Matt speaking in a well-lit studio, archival footage from different stages of his career, and on-location shoots capturing him at work. Close-up shots highlight his hands adjusting a camera, setting up lighting, and directing shoots, reinforcing his dedication to craft and storytelling. The visuals include rural landscapes from his early years, bustling creative workspaces, and moments of quiet reflection, illustrating the evolution of his career from farm boy to filmmaker. The film’s tone is introspective, inspiring, and visually rich, mirroring the resilience and passion behind a freelance creative life.
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A Sum Effect Production
Director // Matt Reed
Producer // Lisa Reed
Editor // Kate Ellen Campbell
Camera // Matt Reed, Kate Ellen Campbell, Henry Whitehead
Sound Designer // Haresh Chandra
Colourist // Dmytro Bas of The DB Post @Thedbpost
Title Design // Kim Wood of 485 Design
Archival Footage // Provided by Sum Effect
Order of Appearance // Matt Reed, Kate Ellen Campbell, Haresh Chandra, Lisa Reed, Yoshitaka 'Sanshi' Saegusa, Henry Whitehead, Jasmin Bernhagen, Cristina Londono, Justine Kiggen, Cevrina Reed
Special thanks to our wonderful clients.
Music in order of Appearance, courtesy of Artlist.io:
"SYNERGY" composed by TURPAK
"CAFE DA MANHA" composed by Lus Allieres
"BETWEEN US" composed by Veaceslav Draganov
"ENDLESS SAVANNA" composed by Ikoliks; Remix Instrumental performed by Matt Reed; Remix arranged by Haresh Chandra
"DON'T CHEAT" composed by The David Roy Collective; Remix Instrumental performed by Matt Reed; Remix arranged by Haresh Chandra
"FIRST SUNRISE" composed by Ardie Son
"DRINKS ON ME" composed by Rex Banner
"FIELDS OF FAITH" composed by Noam Zaguri
"STRANGE CONNECTION" composed by Nobou
"INBORN" composed by Piotr Hummel
"UNDERTOW - INSTRUMENTAL VERSION" composed by Low Light
"ME" composed by Fjodor
"VOYAGE" composed by ANBR
"TRUE SELF" composed by ARYEH
Our Go-To Equipment
Canon Australia | https://www.canon.com.au/professional...
DJI | https://www.dji.com/au
Profoto | https://profoto.com/au
Manfrotto | https://www.manfrotto.com/au-en/
Really Right Stuff | https://reallyrightstuff.com/
Tether Tools | https://tethertools.com/
SmallRig | https://www.smallrig.com/
Rode | https://rode.com/en
Bose | https://www.bose.com.au/en_au/index.html
Apple | https://www.apple.com/au/
Capture One | https://www.captureone.com/en
DaVinci Resolve | https://www.blackmagicdesign.com/prod...
Adobe | https://www.adobe.com/au/creativeclou...
Lowepro | https://www.lowepro.com/au-en/
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Sum Effect is a Commercial Photography, Video & Filmmaking studio based in Perth, Western Australia. Led by Matt Reed.
Website https://www.sumeffect.com.au/
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LinkedIn / sumeffect
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