ApparelMart, an online fashion retailer, aims to enhance customer satisfaction and optimize business operations through data-driven insights:
Customer Loyalty: Analyzing repeat purchases within 30 days after the initial apparel purchase helps gauge customer loyalty and engagement.
Inventory Optimization: Identifying products consistently falling below reorder levels ensures optimal stock levels, preventing inventory shortages.
Profit Margin Analysis: Understanding profitability by product category post-discounts guides pricing and promotional strategies.
Customer Preferences: Determining product types driving repeat purchases informs better product assortment planning.
Promotional Impact: Assessing promotion effectiveness pre, during, and post-promotion helps refine marketing strategies.