The Life of a Social Media Manager Podcast- Emma Heath from VMWare
The Social Media and Content Strategist from VMWare, Emma Heath, will reveal all the tips and tricks for being a successful Social Media Manager.
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In this episode of "Life of a Social Media Manager" Podcast, Adina, co-founder of Socialinsider, and Emma, Social Media and Content Strategist, describe what working in the social media industry is like as the field develops over time.
Emma describes why it is crucial for employees to communicate on social media and which step in the process of creating employee advocacy programmes is the most difficult. She also highlights the benefits of having a manager that is educated about social media.
Listen to this podcast to learn about the challenges you may encounter while working in social media and how to measure your posts’ success as a strategist. Follow Emma on her social media accounts to be updated on all the news she has to share.
#socialmediapodcast #socialmediamanager #socialinsider
Timestamps:
00:00 - Meet our guest
02:16 - What does a Social Media and Content Strategist do?
04:45 - A Social Media and Content Strategist’ skill set
07:50 - The development of the employee advocacy program
12:29 - The benefits of employee communication on social media
15:16 - Social media challenges
17:41 - Measuring success as a content strategist
21:58 - The future of social media
23:31 - Fire up session
24:15 - Suggestions for our next guests
24:49 - Follow Emma on social media!
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