UTM Tracking - Understanding Campaign Source and Medium in Google Analytics Campaign Tracking
UTM tracking in Google Analytics allows you to track the performance of digital marketing efforts.
By appending UTM parameters you can track campaigns in Google Analytics. In this video, you will learn where to find the campaign tracking parameters in Google Analytics.
This is part of 5 Day Challenge to learn Google Analytics, at https://academy.optizent.com
00:00 Introduction
00:24 Campaign Report Navigation
00:36 Campaign Report
00:48 Campaign Source and Medium