Huemen Design Develops Harman’s First Augmented Reality Platform
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JBL| Digital AR Experience
Developing a new standard for the online shopping experience
Our client, HARMAN International, was looking for a way to enhance customers’ online shopping experiences with augmented reality (AR) technology and 3D capabilities for two of their consumer audio brands, JBL and InfinityLab.
HARMAN asked Huemen to develop a cost-efficient, hyper-realistic and interactive 3D product visualization tool for these key e-commerce sites. This platform would give users the opportunity to interact with each brand’s full range of products, without heading to a brick-and-mortar store.
Our team was able to implement this new platform by designing hyper-realistic 3D digital replicas of our client’s products, allowing users to interact and preview products at home through AR.
The Challenge
The key to the success of this project was to establish a new production pipeline process for 3D assets. We needed to deliver highly optimized 3D assets that also fit web-performance requirements. In addition, we were tasked with designing and programing this advanced software product, all in-house. The Huemen 3D/AR platform is the first commercial software product created by leveraging only in-house experts.
Our Thinking
While working through the discovery process, the team developed its solution around these requirements:
Increase 3D asset quality and speed of production at large scale.
Develop a smooth and engaging user experience without any software bugs or experience gaps.
Create an ultra-fast system performance for all platforms and browsers.
Provide an easily scalable and cost-efficient solution.
The Result
Our efforts resulted in an online shopping experience that gives consumers a closer look at key product design features and allows them to “try out” products in real environments. Both e-commerce platforms now provide an intuitive and immersive shopping experience while boosting product engagement and conversion. The interactive 3D/AR web player has brought consumers a new way to experience our tech prior to purchasing. On top of consumer satisfaction and a conversion rate increase, the web player also reduced the marketing materials production cost by giving HARMAN the ability to cut ties with several external agencies and utilize Huemen as an in-house resource.
About JBL:
JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. With 75 years of unmatched professional credentials and industry leading innovation, JBL has expertly blended a bold vision of the future with the passion and talent of engineers and designers around the globe. JBL’s Signature Professional Sound is the leading technology that powers major pop culture events, and the brand has partnered with the world’s top talent across music, sports and esports.
About Huemen Design:
We are a global agency specializing in design research, multi-discipline product design and brand communications. We combine technology and design to deliver innovative, human-centric experiences. We combine our empathy-driven approach and our capabilities into a single solution, transforming the way sound is experienced and creating unified experiences to change industries and foster meaningful relationships with users.
We Listen. We Empathize. We Create.
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Augmented reality video, AR