Intematix ChromaLit Contour Technology
http://www.GoBlink.com
ChromaLit Contour from Intematix is an innovative new light bulb, delivering more light and consistent color. We created an engaging animated video demonstrating the incredible design behind the innovation. The challenge was to take a very specific topic and make it accessible and interesting to both investors familiar with the technology and the average person on the street. so our script writer put extra care into ensuring Intematix's vision was camera-ready.
From a motion graphics perspective, this was a delight to work on. We spent days trying to balance lighting, luminosity and global illumination settings, and troubleshooting shadowing and transparency in order to accurately recreate lighting conditions. The finished piece elegantly showcases this virtual LED lightbulb lighting the scene as it does in real life.
Elyssa Thome, Director of Marketing & Communications at Intematix, was delighted as well, remarking "Your team was a dream to work with. Our LED phosphor products are technological breakthroughs, though not always easy to grasp quickly. You were able to understand the product and the message, and explain it in an interesting, informative, and attractive way. Blink made a complex product and project simple!"