Webinar On Yearly Budget Planning for Digital Marketing
Get the foundation right for your next FY 23-24 planning with our 1st deep dive sessions on Digital Marketing budget planning.
Led by an expert in Performance Marketing, this session will give you practical insights that will help you optimize your online marketing budget.
Click here to access the document shared in the webinar for more details : https://docs.google.com/spreadsheets/...
00:00 - Intro
01:26 - Where do we start Budgeting
04:11 - Digital Marketing budget break up parameters
19:37 - Brand refresh: Why this is important
21:56 - Brand positioning and brand recall building
27:51 - Awareness of sales via Paid Ads
34:12 - Organic Pull
36:25 - Asset Creation
39:45 - Question & Answer
50:00 - Budget Needed for Reach and creation level activities
55:34 - How to look at ROI
1:04:00 - Thank you note
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