Apple iPhone Sales Shrink in Chinese Market

Опубликовано: 24 Май 2026
на канале: Business Matters with Don Ma
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Apple saw a decline in the number of smartphones sold during China's recent Singles Day shopping festival, data from Counterpoint Research showed, lagging domestic rivals Huawei and Xiaomi which recorded robust increases.

The number of Apple smartphones sold declined 4% year-on-year during the two-week sales from Oct. 30 to Nov. 12, the research consultancy said on Thursday. In comparison, the number of units sold by Huawei and Xiaomi grew 66% and 28% respectively year-on-year over the same period.

The increases for Huawei and Xiaomi helped fuel a 5% year-over-year rise in the overall number of Chinese smartphones sold during the promotion period, it said.