Bud Light Marketing Disaster - How to avoid this terrible mistake
I used to think that I should look at the big corporations and follow their marketing ideas. "They must know what works, right?" NO! When it comes to marketing a small business, I think the best thing you can do is to stay obsessed with your industry and don't wade into the social/political nonsense. Let your customers or potential customers know you like them and all you think about is how to do your job well.
The Bud Light disaster is easy to avoid if you keep your eye on the ball and just focus on letting people know what you do and why they should do business with you.
In this video I also give some free advice to Bud Light for their new commercials. This would be an interesting challenge!
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Recommended Reading To Be Awesome at Marketing:
The One Thing: https://amzn.to/3XUJlPT
Guerrilla Marketing: https://amzn.to/3H4wmV3
The Youtube Formula: https://amzn.to/3H10cts
Influence: https://amzn.to/3ZV8rzO
Pre-Suasion: https://amzn.to/3HoYt2l
Gorilla Mindset: https://amzn.to/3R3VVKu
Invisible Influence: https://amzn.to/3Rf3i1P
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