Building immersive event experiences for your dynamic audiences in a phygital world | What'sNEXT2023
Going phygital in events is all about providing a unique and innovative experience amongst attendees, eliminating boundaries between the physical and digital worlds, as well as creating an impact in the events landscape.
On Day 2 of our ‘What’s NEXT 2023: Marketing in Asia Pacific’ conference, Deepak Lamba, head of global sales and partnerships at Hubilo, talked about ‘Building Immersive Event Experiences For Your Dynamic Audiences In A Phygital World’, with Kyra Coleen Jose, art director at Superminted.
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#PhygitalEvents #marketing
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00:00 Introduction
01:34 What is phygital?
04:04 Phygital spaces to make events more accessible
08:14 Achieving fluid user-experience
11:18 Q&A
19:17 Outro