How Google Ads Attribute Conversions: With Vince Wagenknecht | Google Ads Unleashed Podcast
Wonder how Google Ads tracks conversions?
In this episode, host Jeremy is joined by Vince Wagenknecht who breaks down the complexities of Google Ads conversion attribution and shares insights into his innovative attribution and tracking model, Kickbite.
We discuss how in-platform data can often fall short, the importance of testing for more accurate insights, and the future of media buying. Vince also explores how AI is reshaping the way brands track and optimise performance.
Stay-up-to-date with Vince Wagenknecht on LinkedIn: / vince-wagenknecht
Whether you're a small business owner looking to drive more sales or a marketer wanting to enhance your advertising skills, this episode is packed with actionable tips and insights to help you with your Google Ads.