Programmatic Advertising 102 - Players
This video discusses the following concepts:
1. What is the Programmatic Ecosystem?
2. Who are the players of the Programmatic Ecosystem?
3. We know more about who are advertisers, publishers, and consumers?
4. What is Ad network?
5. What is Ad Exchange?
6. What are the DSP(Demand Side Platform) and SSP(Supply Side Platform)?
7. What is Real-Time Bidding?
8. How does an ad call happen?
9. What is the First Price Auction and Second Price Auction?
10. What is the different type of deals?
11. What is Programmatic Guaranteed, Preferred Deal, Private Deal?
12. What is the priority of deals in an ad call?