#37: How AI is impacting Product Discovery & User Research | Teresa Torres (Product Discovery Coach)
Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Teresa Torres, author of Continuous Discovery Habits, to explore the role of AI in modern product discovery. Teresa shared why customer empathy remains irreplaceable, the common pitfalls teams face when misusing AI in research, and practical strategies for integrating AI effectively—without losing sight of the human touch.
She also offered her insights on how AI can empower product teams to build skills, enhance customer interviews, and streamline discovery workflows, all while staying firmly rooted in authentic customer understanding. If you're passionate about truly knowing your customers and using AI as a tool—not a crutch—this episode is brimming with valuable takeaways!
In this episode, we covered the following topics:
Why AI can enhance but never replace human-driven customer research
The pitfalls of relying on synthetic users and autogenerated personas
How to use AI as a “team member” to synthesize interviews and uncover insights
Importance to building curiosity and empathy into product teams
Practical use cases for AI in discovery, including feedback analysis and research repositories
Exciting experiments Teresa is running with AI to help PMs hone their interviewing skills
The importance of owning your audience and the challenges of modern social media platforms
And more!
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Links:
Teresa Torres: / teresatorres
Teresa Torres X: https://x.com/ttorres
Product Talk: https://www.producttalk.org/
Product Talk Daily Substack: https://producttalkdaily.substack.com/
Product Talk Videos: https://videos.producttalk.org/
Ben: / benerez
Marc: / marcbaselga
Interviewing at Stripe, Figma, Uber, or Doordash? This episode is brought to you by Insider Loops — company-specific interview playbooks built from real interviewer insights. Learn more at https://www.insiderloops.com/