Real-Time Streaming Segmentation on Azure | Aerospike Summit 2023
This presentation is on real-time streaming segmentation using Aerospike and Azure in Adobe’s Realtime Customer Data Platform (RT CDP) on the Adobe Experience Platform. Try Aerospike for free: https://aerospike.com/lp/try-now/
This presentation covers the platform, query processing, and segmentation problems they encountered. Other topics covered include:
🎵 The speaker talks about their work on real-time streaming segmentation using Aerospike and Azure in Adobe’s RT CDP.
The Adobe Experience Platform is the center of Adobe’s experience side of the business and supports various applications.
The RT CDP is a key component of the Adobe Experience Platform, serving global brands with billions of queries daily.
Home Depot, Coca-Cola, and Workday are among the many well-known companies using Adobe’s RT CDP.
Segmentation is a core problem in query processing for the RT CDP, involving multiple data sets and joints.
The workload for segmentation consists of batch, interactive, and real-time queries, each with different characteristics.
Real-time segmentation requires optimizing for freshness and latency, while batch segmentation optimizes for size and freshness.
There are limitations in building a single query engine that can optimize for all segmentation requirements.
Read the blog:
"How Adobe achieves real-time customer personalization at scale" -
https://aerospike.com/blog/customer-p...
#data #azure #adobe