SEO Framework for B2B Marketing: Brill Media's Proven Strategy
Want to drive more business revenue and keep clients longer? Supercharge your paid media with https://www.brillmedia.co.
In this comprehensive guide, Robert Brill, CEO of Brill Media, delves into the intricacies of Search Engine Optimization (SEO) and shares the effective framework his team uses at Brill Media. This video is a must-watch for B2B marketers, digital marketing agencies, and anyone keen on mastering SEO to reach specific, bottom-of-funnel audiences.
Timestamps
0:00 - Intro
0:27 - Domain Authority in Moz
1:49 - Keyword Rankings and SERPs in Moz
4:56 - The Framework For Choosing Keywords
6:42 - How to Find Keywords To Rank For
10:44 - Google Keyword Planner
11:17 - Competitive Research in Moz
14:42 - Google Search Console Research
15:27 - Examples Of Pages We Rank For
18:49 - Creating an SEO Optimized Page
23:55 - Optimizing Titles and Descriptions with Yoast
25:19 - Optimizing Images for SEO
28:56 - Setting up H1s
31:43 - Creating Images At Scale for SEO
33:33 - Moz On-Page Grader
35:56 - Accessing Google Search Console
36:24 - Hub Pages
37:30 - Submitting the URL in Google Search Console
37:59 - How To Analyze Backlinks in AHREFS
42:48 - Why You Shouldn't Buy Backlinks
43:10 - How To Get Organic Backlinks
🔍 What You'll Learn:
Understanding Domain Authority: Discover the significance of domain authority in SEO, how it influences your website's ranking potential, and the tools to measure it.
Keyword Research & Selection: Learn how to choose the right keywords for your business, considering search volume, difficulty, and relevance to your target audience.
SEO Tools & Techniques: Explore various SEO tools like Moz, SEMrush, and Ahrefs, and understand how they differ in assessing your website's SEO performance.
Content Creation Strategy: Gain insights into creating SEO-optimized content, focusing on bottom-of-funnel keywords that align with Brill Media's expertise.
Backlink Building: Uncover the importance of backlinks, the difference between do-follow and no-follow links, and ethical strategies to improve your site's domain authority.
📈 Key Takeaways:
The role of domain authority in ranking for competitive keywords.
Strategies for identifying and targeting bottom-of-funnel keywords.
Practical tips on optimizing web pages for specific keywords.
The importance of organic backlink building and avoiding black-hat SEO tactics.
👥 Who Should Watch:
B2B Marketers and Business Owners
Digital Marketing and Media Buying Agencies
SEO Consultants and Specialists
Entrepreneurs seeking to enhance their online presence
📌 About Brill Media:
Brill Media, based in Los Angeles, is a leading white-label media buying firm, offering cutting-edge marketing solutions across the United States. We specialize in helping businesses and agencies achieve their marketing goals through innovative strategies and insights.
Brill Media: White label media buying for agencies. https://www.brillmedia.co/agencies.