AdTech 101: Demand Side Platforms
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In this video, we're going to talk about demand side platforms (DSPs). DSPs are a kind of adtech that allows companies to buy and sell digital media. We're going to talk about what DSPs are, what they do, and some of the benefits they have.
If you're new to the world of adtech, or just want to learn a little more about it, this is the video for you. We'll cover everything you need to know about programmatic advertising, from what it is to what DSPs are. By the end of this video, you'll have a good understanding of what adtech is and what programmatic advertising is!