Ultra-thin condoms are popular at convenience stores. This is because men want to feel the sensation of not wearing a condom during sexual intercourse. In addition, condom brands that emphasize male satisfaction over the original purpose of contraception—such as those containing anesthetic ingredients to delay ejaculation—are gaining great popularity.
Amidst this widespread perception that condoms are exclusively for men, Park Ji-won, CEO of Save & Co., shattered conservative prejudices regarding contraception by launching a "condom for women" last September.