Being an Effective Retailer
If you look at the traditional dealer instead, they put a lot of high importance on the best DMS, best CRM, best website, but they ignore one of the most important factors of what drives the business, which is the online presence. While these two are efficient, their leads flow can be impacted by a mediocre or poor sort of online presence. So if this is not their main focus, they think it's a or the view of merchandising is just another expense, they will lose in the game of being an effective retailer.