Google & Facebook need First-party data
Google Ads & Facebook Ads are shifting focus to first-party data due to privacy changes and cookie limitations to maintain ad targeting & personalization by leveraging user data they directly collect.
eCommerce Marketers: Be concerned, but see it as an opportunity.
Leverage your own first-party data (email, purchase history) for better targeting & personalization to build stronger customer relationships.
It's an adaptation, not a loss. First-party data is the sustainable future.
Use CustomerLabs CDP to start collecting your first-party data as smooth as butter!
https://www.customerlabs.com/request-...