Create Value based-lookalike on Facebook
Hello Marketer,
In this video, we will see how we scaled the LTO for one of our B2C lead gen client from 15% to 47% by implementing value-based Lookalikes on Facebook
We have covered the step-by-step process of setting this up using CustomerLabs, no technical expertise is required!
Topics covered in this video
✅ How to segment the raw database based on Intent and assign a value (along with value calculation)
✅ Connecting Database with CustomerLabs
✅ Creating workflow automation inside CustomerLabs to streamline the data filtration
✅ Sending the audience From CustomerLabs to Facebook Ads to create lookalike
If you are still looking for some assistance, book a demo here ➡️https://bit.ly/44Udoud
Other Video Links:
Easy offline conversion tracking setup in Google Ads: • How To Setup Offline Conversion Tracking I...
First Party Data vs. Pixel Data: • Webinar: First Party data Vs FB Pixel
Connect with CustomerLabs on Social:
Linkedin - / the-customer-labs
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CustomerLabs' no-code CDP empowers brands to excel in first-party data strategies. Our platform simplifies the data collection, unification, and activation of customer data across ad platforms. We enable companies to future-proof their marketing strategy.
With CustomerLabs, businesses can achieve hyper-personalization, optimizing performance as third-party signal data becomes less reliable. This grants brands the flexibility to utilize customer data on their own terms, all within a privacy-focused landscape.
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#facebookads #b2cleadgen #customerlabs #valuebasedlookalikes