Elevate your Branding with the ABT Storytelling Framework!
This 4-minute clip from The Storytelling Lab podcast is a MASTERCLASS in brand messaging from Park Howell, founder of@Businessofstory.
If you're a business owner or marketer, using the ABT Storytelling Framework can easily set you apart from competitors in your field.
Here are the main learnings you'll find:
00:00 The 3 Forces of Sory
01:13 Learning the ABT Method from Randy Olson
02:28 Using the ABT Method in Sales