Fireside Chat with Ian Tenenbaum: ADHD Sales Mastery
We just launched the first-ever sales training course designed specifically to help sellers with ADHD thrive. It’s called ADHD Sales Mastery, and for this month only, you can grab it for just $197 (normally $997): https://www.untapyoursalespotential.c...
00:00 - Introduction
01:23 - Diagnosing ADHD in Adulthood
03:15 - How ADHD Shows Up in Sales Careers
05:13 - The Roller Coaster of Sales with ADHD
06:58 - What ADHD Does to the Brain
08:45 - Working Memory and Forgetfulness
10:22 - Dopamine Deficiency and Motivation
12:50 - Painful Procrastination and Avoidance
14:43 - There’s No Silver Bullet
16:06 - ADHD’s Impact on Life and Career
18:55 - Hitting Rock Bottom
21:00 - Medication Alone Wasn’t Enough
23:00 - Building Habits and Finding Passions
24:50 - Exercise, Connection, and Fulfillment
26:10 - Learn to Work With ADHD
27:53 - Creating Urgency to Unlock Focus
30:23 - Common ADHD Symptoms for Sellers
33:00 - Scaffolding and External Structures
40:00 - Nervous System Awareness and Breathwork
42:58 - Tricks to Overcome Task Avoidance
44:20 - Prep vs Performance: Chef Analogy
46:00 - Launching the ADHD Sales Mastery Course
47:30 - Course Breakdown and What’s Inside
51:00 - Book Recommendations: ADHD 2.0
52:35 - Medication Struggles and Alternatives
55:00 - Structure, Habits & Tools for the Unmedicated
Most sellers I coach struggle with focus. They get distracted easily, waste time on “busy work” and often feel like they got nothing done at the end of the day. Many believe they have ADHD, and when I recently asked a roomful of 90 sellers how many have trouble focusing, nearly every hand went up.
If this resonates, you are not alone!
Regardless of whether you are diagnosed with ADHD or not, focusing is harder than ever. In the past 10 years, we’ve become addicted to our smartphones, which provide immediate hits of dopamine every time we pick them up.
There are more distractions than ever before, both at work and in our personal lives. Anything your heart desires is literally a click away, including entertainment, social media shopping, sports, dating apps, podcasts, AI, or texting with friends or family.
All this dopamine has rewired our brain so that more neural activity occurs in the “pleasure center” of our brain, rather than the prefrontal cortex, which is responsible for executive functions like planning, decision making, strategy, and emotional regulation.
Making it MUCH HARDER to focus on the deep work needed to find, execute, and close large deals.
And leading us to gravitate towards “busywork” instead of RGA’s (revenue generating activities) that create, advance, and close pipeline.
If you struggle to focus, IT’S NOT YOUR FAULT!
Your brain has been hijacked by the constant stimulation of the world in 2025.
Here’s the great news in all this: the brain is elastic, and neural plasticity proves that your brain can rewire itself so that doing hard things no longer feels so hard!
It’s simple, but not easy.
The more often you use your prefrontal cortex, the less difficult deep work will feel.
Whether you have ADHD or not, we all could use better tools to help us focus at work and begin to rewire our brain.
I recently sat down with Ian Tenenbaum, a former client of mine who suffered with severe ADHD that had impacted his performance at work when we started.
He worked with me on sales strategy, and partnered with a world-renowned ADHD coach, to learn how to focus at work and harness his ADHD as a superpower.
The results: he quickly became a top Enterprise Seller and now runs his own coaching business helping ADHD sellers and Entrepreneurs.
If you struggle with focus and want simple tools to help you learn to thrive as a seller with ADHD, this one’s for you!
PS - We also partnered together to launch the FIRST EVER sales training course built to help sellers with ADHD thrive in sales. It’s called ADHD sales mastery, and you can get it now at the early adopter pricing of $197, reduced from $997 this month only.
https://www.untapyoursalespotential.c...
Connect With Ian
Free training: Make 500K-1M/year in tech
https://www.untapyoursalespotential.c...
Mastermind: https://www.untapyoursalespotential.com/
LinkedIn: / iankoniak
Instagram: / iankoniaksalescoaching
TikTok: / ian_koniak
YouTube: / @iankoniak
Website: https://iankoniak.com/