SAMSUNG - Global Blogger Series
Samsung wanted us to promote their official sponsorship of the London 2012 Olympic Games, as well as their new flagship smartphone; the Galaxy S3. The challenging brief would see 80 competition--winning bloggers from around theworld flown to London and given access to a number of key Olympic venues. They would then be tasked to create original video blogs, reporting on the action from around the capital. The planning of the project was a massive task as we worked with Samsung, MSN and Cheil to define the format the campaign would take. The campaign would start with an 'X--Factor' style judging show to select the competition winners, followed by a Bootcamp for the finalists and then a daily entertainment show produced throughout the games and running in multiple markets. The campaign was a huge success, smashing the expected number of views and helping Samsung to become one of the top social media performers during the Games