Measuring Search Efficiency by Page in Sheets (w Google Analytics + Search Console)
This template will help answers one key question about your site:
What page / keyword combinations are performing well, and which need to be reworked?
It pulls Google Analytics and Search Console data into the sheet,
and aggregates opportunities to improve your search efficiency.
It presents two places you may have room to improve:
1) Pages with low CTR but high engagement
Search snippets can be rewritten to boost CTR.
2) Pages with high CTR but low engagement
Site content can be reworked to boost engagement.
Grab it for free from the CIFL template Vault:
https://trello.com/c/RHnFDKQe/17-sear...