Customer Retention Modeling in BigQuery SQL (SaaS + Ecommerce)
Retention = the ultimate growth lever.
Calculate retention (either subscription or rebuy rate) with this simple SQL model, which can be adapted to work with purchase data from Shopify, Segment, Stripe, BigCommerce, or any other SaaS or Ecommerce platform.
Grab full code snippets at:
https://codingisforlosers.com/custome...