Mixpanel x Framer Series (Video 1) - The Tracking Plan
Welcome to the first video in our 5-part series on mastering analytics for startups using Mixpanel and Framer!
As founders, understanding analytics can feel overwhelming. That's why I've teamed up with Merveen Pandoo, a global expert with over 6 years at Mixpanel, to deliver an entire workshop on integrating Mixpanel with our Framer site for our startup Blitzit. The goal is to acquire key website and product insights to help us make better decisions for optimizing marketing campaigns and driving growth .
We're kicking off video 1 by creating a comprehensive tracking plan. Here we will outline the key metrics to track across our funnel, from email capture on our Framer site to app downloads and purchases. This will give us crystal clarity when it comes to actually implementing the technical side and creating reports and dashboards within Mixpanel.
Figjam file: https://www.figma.com/board/DY60XyO9v...
Chapters:
00:00 Intro into the Mixpanel x Framer series
02:21 Workshop introduction
05:21 The Analytics Framework
07:11 Definitions: UTMs, DAU, WAU, MAU
10:23 Track only the few important metrics
11:33 Homepage
12:30 Button/event tracking explained
18:31 Events mapping
19:28 Code examples
#saas #business #startup #ideas #microsaas #nocode #startupanalytics #Mixpanel #GoogleAnalytics #ProductMetrics #TrackingPlan #Entrepreneurship #StartupGrowth #Framer #nocode
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Book Merveen Pandoo (Leading Mixpanel expert)
→ https://www.pineapulse.com/
→ https://www.pineapulse.com/guides/imp...
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Check out all the awesome tools in this video:
https://www.screen.studio - What I used to record my screen for this video
What I use to make my thumbnails (totally biased) - https://www.glorify.com
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