Workshop: Booked and Busy Your PR Playbook
In this workshop, award-winning PR strategist and Brand Curators founder Tiff Knighten breaks down the real PR playbook for creators, founders, and mission-led brands ready to get visible without losing their peace. From pitching yourself confidently to landing press without paying for it, this is your guide to becoming booked and busy sustainably.
Tiff shares what most people won’t tell you about building media relationships, finding your hook, and ensuring your brand is ready for the spotlight. Whether you’re a nonprofit, service provider, or creative entrepreneur—if you want to show up like a pro, this one’s for you.✨
What You’ll Learn:
How to know when you’re PR ready
What makes a story media-worthy
How to pitch without feeling cringe
Free tools that support your PR strategy
The truth about paid vs. organic PR
Timestamps:
00:00 – Introduction and Welcome
00:39 – Meet Tiff: Your PR Strategist
02:07 – Understanding PR Readiness
03:46 – Building Your Media Kit
04:53 – The Long Game of PR
09:30 – Crafting a Media-Worthy Story
11:19 – Effective Pitching Strategies
14:25 – Getting Booked: Practical Tips
17:04 – Free Tools for PR Success
20:06 – Positioning Yourself as an Expert
21:39 – Building and Maintaining Relationships
23:51 – Balancing Visibility and Peace
25:07 – Organic PR vs. Pay to Play
27:39 – Final Thoughts and Resources
🪄 Gra PR resources at: https://www.brandcurators.co
Work with Tiff Knighten: https://www.brandcurators.co/contact
Follow Tiff Knighten on LinkedIn: / tiffanyknighten