The RAG+ is one our most successful bikes ever. But back in 2014 when we were preparing to launch it, many people around us were voicing strong opinions about this project: “no one will ever buy a drop bar bike from an MTB brand”, “what is this new gravel shite all about? It’s just a fad that will go away sooner than you think”, and on it went…
Despite that, we truly believed that a company with dirt DNA is more credible in this new growing scene than any espresso-drinking-white-shoe roadie brand.
We needed no convincing ourselves, because with gravel, it was love at first sight, and when there is love, there are babies, and its now time to celebrate the RAG’s 10th birthday!
The RAG+ is really what STAY TRUE is all about!