In September 2011, I traveled to Melbourne to attend the annual AUC /dev/world/ conference.
There, I held this presentation on my experiences with the iOS App Store and some of the tips and tricks I experimented with in seeing how best to market it, how to track user feedback and trending, as well as provide support for the app. At the end, I also covered a little bit of app localization and some of the things to expect.
I predominantly used my latest app at the time, iPokédex as a real-world example.
This video is also available on the AUC /dev/world/ 2011 website:
http://auc.edu.au/2011/09/getting-you...